Apple iPhone 8 (PRODUCT)RED Official: 1st Photos And All You Need To Know
Apple iPhone 8 Plus in (PRODUCT)RED finish.
Yesterday, a leak suggested that Apple was on the brink of announcing a (PRODUCT)RED finish for the latest generation of iPhones. Now, the leak has been confirmed in Apple's announcement.
It's just over a year since the iPhone 7 and iPhone 7 Plus (PRODUCT)RED special edition smartphones were revealed, reviewed here on Forbes, which were the first (PRODUCT)RED phones from Apple. And now, the next contributors to the Global Fund which supports HIV/AIDS programs have been officially unveiled and as predicted they are (PRODUCT)RED versions of the iPhone 8 and iPhone 8 Plus.
Apple iPhone 8 Plus in (PRODUCT)RED finish.
What does it look like?
A whole new iPhone design arrived last September with the iPhone 8 and iPhone 8 Plus, which has meant the (PRODUCT)RED edition has required a whole new design approach, too, specifically because the latest iPhones have glass, not aluminum, backs.
As a result, the new iPhone has a strikingly different look. The aluminum edge band looks similar to the iPhone 7, but that's where the similarity ends. This time around, there's no antenna band at the corners as that runs under the glass on the iPhone 8 and 8 Plus. Anodized aluminum is matte, but glass, of course, is not, making for a bright, eye-catching finish.
Apple iPhone 8 and Apple iPhone 8 Plus in (PRODUCT)RED finish.
What about the Touch ID button?
Good question. Last year, Apple decided that though the edge and rear of the iPhone 7 (PRODUCT)RED were decidedly, well, red, the ring around the Touch ID button was not. It remained the same silver color as on the silver iPhone 7. Similarly, the Apple logo on the rear of the phone, which is made of stainless steel rather than aluminum, remained uncolored, unlike on the regular iPhone 7 models where the logo was color-matched to the aluminum around it.
This year, Apple has taken a whole new approach and, specifically, responded to those critics last year who said the (PRODUCT)RED phone would look better with a black instead of a white frame around the display. The frame is now black and the TouchID button is black to match.
Last year: Apple iPhone 7 Plus (PRODUCT)RED with bright logo
Last year, the logo really jumped out at you because it was a contrasting shade. And Apple has gone down the same route this year, too.
What, no iPhone X (PRODUCT)RED?
No, that's right. The reason for this hasn't been addressed but it may be because the stainless steel band that edges the iPhone X isn't as conducive to tinting red as the aluminum on the iPhone 8 and iPhone 8 Plus. Note that the colors of the iPhone X are already subtly different from the 8 and 8 Plus, with the silver iPhone 8 noticeably paler than the iPhone X.
Or maybe it's because the rumors of an upcoming iPhone X in gold are correct and that Apple will announce such a new color in due course. If so, I'd guess this won't be for a while.
Last year's models: Apple iPhone 7 Plus (PRODUCT)RED next to the jet black version
Will it save lives?
When I spoke to Apple CEO Tim Cook in the past, he said: 'Ten years ago there were 1,200 babies being born a day with HIV, and that’s now dropped to 400. So there’s been a lot of progress but we still have work to do to get to an AIDS-free generation by 2020, though we are on target, it’s within our sights.'
When does it go on sale?
Pre-orders start on April 10 and the (PRODUCT)RED iPhones are instore from Friday, April 13.
This year's iPhone 8 in silver, next to last year's iPhone 7 (PRODUCT)RED.
Is there a price premium for (PRODUCT)RED?
That's one of the coolest things about Apple's collaboration, the price of the (PRODUCT)RED versions are identical to the regular colors. In other words, for customers it's a cost-free way of doing good. The iPhone 8 and 8 Plus are available in two storage capacities, 64GB and 256GB, and the (PRODUCT)RED edition iPhone 8 costs $699 and $849 (£699 or £849 in the UK) for the 64GB and 256GB models respectively and (PRODUCT)RED iPhone 8 Plus is priced at $949 (£949 in the UK).
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">Apple iPhone 8 Plus in (PRODUCT)RED finish.
Yesterday, a leak suggested that Apple was on the brink of announcing a (PRODUCT)RED finish for the latest generation of iPhones. Now, the leak has been confirmed in Apple's announcement.
It's just over a year since the iPhone 7 and iPhone 7 Plus (PRODUCT)RED special edition smartphones were revealed, reviewed here on Forbes, which were the first (PRODUCT)RED phones from Apple. And now, the next contributors to the Global Fund which supports HIV/AIDS programs have been officially unveiled and as predicted they are (PRODUCT)RED versions of the iPhone 8 and iPhone 8 Plus.
Apple iPhone 8 Plus in (PRODUCT)RED finish.
What does it look like?
A whole new iPhone design arrived last September with the iPhone 8 and iPhone 8 Plus, which has meant the (PRODUCT)RED edition has required a whole new design approach, too, specifically because the latest iPhones have glass, not aluminum, backs.
As a result, the new iPhone has a strikingly different look. The aluminum edge band looks similar to the iPhone 7, but that's where the similarity ends. This time around, there's no antenna band at the corners as that runs under the glass on the iPhone 8 and 8 Plus. Anodized aluminum is matte, but glass, of course, is not, making for a bright, eye-catching finish.
Apple iPhone 8 and Apple iPhone 8 Plus in (PRODUCT)RED finish.
What about the Touch ID button?
Good question. Last year, Apple decided that though the edge and rear of the iPhone 7 (PRODUCT)RED were decidedly, well, red, the ring around the Touch ID button was not. It remained the same silver color as on the silver iPhone 7. Similarly, the Apple logo on the rear of the phone, which is made of stainless steel rather than aluminum, remained uncolored, unlike on the regular iPhone 7 models where the logo was color-matched to the aluminum around it.
This year, Apple has taken a whole new approach and, specifically, responded to those critics last year who said the (PRODUCT)RED phone would look better with a black instead of a white frame around the display. The frame is now black and the TouchID button is black to match.
Last year: Apple iPhone 7 Plus (PRODUCT)RED with bright logo
Last year, the logo really jumped out at you because it was a contrasting shade. And Apple has gone down the same route this year, too.
What, no iPhone X (PRODUCT)RED?
No, that's right. The reason for this hasn't been addressed but it may be because the stainless steel band that edges the iPhone X isn't as conducive to tinting red as the aluminum on the iPhone 8 and iPhone 8 Plus. Note that the colors of the iPhone X are already subtly different from the 8 and 8 Plus, with the silver iPhone 8 noticeably paler than the iPhone X.
Or maybe it's because the rumors of an upcoming iPhone X in gold are correct and that Apple will announce such a new color in due course. If so, I'd guess this won't be for a while.
Last year's models: Apple iPhone 7 Plus (PRODUCT)RED next to the jet black version
Will it save lives?
When I spoke to Apple CEO Tim Cook in the past, he said: 'Ten years ago there were 1,200 babies being born a day with HIV, and that’s now dropped to 400. So there’s been a lot of progress but we still have work to do to get to an AIDS-free generation by 2020, though we are on target, it’s within our sights.'
When does it go on sale?
Pre-orders start on April 10 and the (PRODUCT)RED iPhones are instore from Friday, April 13.
This year's iPhone 8 in silver, next to last year's iPhone 7 (PRODUCT)RED.
Is there a price premium for (PRODUCT)RED?
That's one of the coolest things about Apple's collaboration, the price of the (PRODUCT)RED versions are identical to the regular colors. In other words, for customers it's a cost-free way of doing good. The iPhone 8 and 8 Plus are available in two storage capacities, 64GB and 256GB, and the (PRODUCT)RED edition iPhone 8 costs $699 and $849 (£699 or £849 in the UK) for the 64GB and 256GB models respectively and (PRODUCT)RED iPhone 8 Plus is priced at $949 (£949 in the UK).
If you enjoyed this story, you might also like these:
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https://www.forbes.com/sites/davidphelan/2018/04/09/apple-iphone-8-productred-official-1st-photos-and-all-you-need-to-know-release-date-price-pictures-photos/