Apple reportedly halves iPhone X early 2018 production target
Apple's iPhone X is its most expensive phone yet.
CNETApple reportedly notified suppliers on Monday that it's halving its iPhone X production target for the first three months of the year.
The company was planning to produce 40 million units of the iPhone X in the first quarter but has now revised the figure to 20 million, Nikkei reported without citing a source.
The report comes almost a week after an analyst said Apple will kill off the iPhone X when the second-generation model hits the market later this year. The iPhone X is the company's most expensive phone to date, with a price tag of $999 (£999, AU$1,579). Apple would prefer axing the current iPhone X over dropping its price so it doesn't sabotage sales of other models, said KGI Securities analyst Ming-Chi Kuo.
The company's production target for the iPhone 8, iPhone 8 Plus and iPhone 7 remains at 30 million units for the first quarter of the year, Nikkei reported, showing no change from when predictions were first published in November.
Apple didn't immediately respond to a request for comment.